Elation Professional Platinum Beam 5R Press Release

Elation Professional Platinum Beam 5R Press Release

Dream Beam!
Elation Platinum Beam 5R Combines Classic ACL Beam Effect
With Cutting-Edge Philips MSD Platinum Technology

LOS ANGELES (For Immediate Release)
– The extreme ACL beam produced by Platinum Beam 5R from Elation Professional has the tight narrow focus and ultra-brightness of a classic aircraft landing light effect. But when you look at the cutting-edge technology used by this revolutionary DMX moving head, it might be more accurately described as a spaceship!

The Platinum Beam 5R uses the new, advanced MSD Platinum 5R lamp from Philips, an innovation that allows manufacturers to design fixtures that are much more compact and energy efficient. Although it looks like a traditional ACL effect, with a concentrated “searchlight” type beam that’s comparable to much higher wattage fixtures in brightness, the Platinum Beam 5R’s ultra-efficient lamp runs on only 189 watts. What’s more, this new light source lasts much longer than a traditional discharge lamp – 2,000 hours on average. The Platinum Beam 5R is also much smaller than a typical beam moving head, weighing just 34.2 lbs./ 15.5 kg, and measuring a scaled-down 14.1”L x 13.2”W x 18.5”H/ 358 x 335 x 470mm.

“Back in the ’70s, ACL effects became very popular at rock concerts. They produced powerful, tight beacon-like beams that resembled the lights of an aircraft on a landing strip,” said Eric Loader, director of sales for Elation Professional. “But the Platinum Beam 5R certainly isn’t your father’s ACL light. Already seen and used on TV shows, concerts, stadiums and festivals, this small but powerful moving head can be used in a variety of applications on the largest of stages.

“Thanks to its advanced design and the new Philips MSD Platinum lamp technology, the Platinum Beam 5R uses far less energy than a traditional ACL with comparable output. It’s also about half the size, which allows it to be installed in very small areas. Plus it takes up less space in the truck and can be installed by one person, which saves a lot of labor and money. With the Platinum Beam 5R, we have definitely brought the classic ACL effect into the 21st century!” said Loader.

The Platinum Beam 5R offers an array of other features that you didn’t see on ACL lights “back in the day.” Far from being strictly a bright white light, this stage stunner offers 12 dichroic colors, 8 rotating/indexing gobos, and a 3-facet prism effect or 8-facet prism option.. Another impressive feature is a Frost Filter, which diffuses the Platinum Beam 5R’s hard-edge 2.5°-angle beam, allowing this versatile fixture to do double duty as a hybrid beam/wash effect. A variable speed Shutter/Strobe and 0-100% Mechanical Dimmer are also included.

Featuring 3-pin and 5-pin DMX connectors, the Platinum Beam 5R can run in 3 different DMX modes – 11/13/16 channels -- giving users a variety of control options. As a full range moving head, it can pan 540° or 630° and tilt 265° to provide maximum coverage. At 75’ feet, its output is 28,360 lux/ 2,634 foot-candles!

The Platinum Beam 5R features multi-voltage operation (120V-240V, 50/60Hz.) and has cETLus and CE approval pending, making it a true “go-anywhere” effect.


For more information, contact Elation Professional toll-free at 866-245-6726 or visit www.elationlighting.com