Visitor-favorite Elation booth recognized for “Most Creative Use of Light.”
Elation brought its “Experience Tomorrow” ethos to LDI 2025 in Las Vegas with its most impressive product lineup to date, earning enthusiastic visitor response, a bustling booth, and a full house for the company’s unique live show experience, all culminating in a booth award for “Most Creative Use of Light.”
Toby Velazquez, CEO of Elation and President of the ADJ Group, was thrilled with the overall response and proud of the company’s collective effort, commenting, “This year’s show was, without question, one of the most successful in our history, not just because of the products we introduced, but because of the way our entire organization came together with focus, unity, and purpose.”
Elation’s goal this year was to highlight the exceptional quality of light of its products through engaging product displays, a striking booth design, and a captivating live show. “The booth was an undeniable success, and the response from customers, designers, and industry partners was outstanding,” Velazquez added.
World Premieres
Elation showcased its broad portfolio, spanning PARAGON, REBEL, and PROTEUS, as well as other popular lines, including FUZE, KL, VOLT+, and SŌL. A host of World Premiere products debuted, including a brand-new KL BATTEN series; new cutting-edge KL FRESNEL lights; innovative REBEL LINE linear effect lights; a powerful new REBEL DARTZ beam moving head; and a preview of a new simplified performer tracking solution, HELIOTRAQ.
Following Elation’s acquisition of X-Laser in October, the company showcased high-powered entertainment laser products for the first time, which played a prominent role in the company’s award-winning booth and live show. Several X-Laser Skywriter fixtures provided punch, and their Mercury firmware gave the design team the speed and seamlessness to program everything from the same console. The Spectrablade beam bar, with its eight full-color apertures, also made an eye-catching debut.
“Whether on the Elation main stage or the X-Laser wing of the booth, where attendees could get hands-on with Mercury on the console of their choice, the innovative displays definitively demonstrated that lasers and lights belong on stage together,” commented Adam Raugh of X-Laser.
Strong Engagement
Eric Loader, Global Vice President of Sales and Marketing at Elation, was enthusiastic about the show and impressed by the strong engagement from customers and partners. “We not only had really good feedback on the booth, products, and presentation, but it was also encouraging to see everyone so positive. I think 2026 is shaping up to be a good year, not only for Elation but for the industry as a whole. Highlights, product-wise, were definitely the new KL BATTEN, PARAGON Series, and REBEL line, with demos going on basically nonstop. But more than anything, our live show was inspiring to visitors, and we got so many compliments and positive reviews on it. Thank you to LDI for the recognition and to the incredible creatives who brought our booth to life.”
Creative Design Team
Those creatives include Caleb Franke from Illuminate Production Services (IPS), who led both booth and lighting design, and programming; Melody Tseng, who conceived and shaped the live show; Dustin Derry from Stone Wolf Studios, who crafted the laser design; and Eddy Sound, whose team provided laser programming support and was instrumental in making the X-Laser area so dynamic.
“Having the opportunity to design and program the Elation booth was truly an honor,” Caleb Franke stated. “When I set out, I aimed for Mars and hoped to land on the moon, but Elation said, ‘Let’s go to Jupiter,’ and we went for it! Designing this booth was a lot of fun. With hundreds of fixtures in the design, making everything feel seamless and clean across so many different fixture types was a challenge, but the booth came together beautifully: slick, cohesive, and something we’re all proud of. It’s a huge honor to receive the award for Most Creative Use of Light, and I’m grateful to have been part of bringing this vision to life.”
Live Show Experience
Creative Director Melody Tseng conceived a captivating live show experience that proved especially popular, sweeping visitors into a cinematic journey of light, movement, and storytelling, powered by Elation’s PARAGON, REBEL, KL, and PROTEUS series. At the heart of the show, the PARAGON winged warrior hero soared through a stunning mix of aerial and hip-hop performances that engaged all the senses.
“I just wanted people to forget where they were for a moment and enjoy a Vegas spectacle,” Melody Tseng shared. “It made me smile to see people rushing towards our booth as soon as the music and VO started. People stayed for the entire performance and bobbed along to the music, and some even clapped at the end - there was an excitement and lively energy in the air. Those are the moments that make what I do worth it.”
Next Evolution of ONYX Ecosystem
Obsidian Control Systems made a major statement as well, generating significant buzz around the new NX W control wing and the 16-universe NX1-16 console, while also offering a first look at two new products—one ONYX, one NETRON—which were previewed for the first time in North America.
“The feedback from users was very positive,” said Koy Neminathan, Business Development Director at Obsidian. “LDI not only proved to be a show filled with new and existing users viewing our latest ONYX software, but we also had the opportunity to present our vast range of NETRON products to a host of new integrators and production companies. It was not just the sheer quantity of people who came to see us, but the quality of everyone who wanted to learn more about our products. This demonstrates that we continue to elevate the brand, and we will continue to focus on that.”
CEO Velazquez summed up, “The response to the booth was phenomenal and winning the award for Most Creative Use of Light underscored what we’ve always known — excellence shines through when the product, the team, and the execution all align.”
Elation sends a special thanks to everyone who stopped by the booth at this year’s LDI. We are excited about what the new year will bring and would enjoy the opportunity to talk further about any of our new products.
Photos 1, 2: Amilcar Navarro
About Elation
At Elation, we collaborate with leading professionals in the lighting industry to help bring extraordinary experiences to life. As a designer and manufacturer of a wide range of high-performance entertainment lighting products, we’re proud to be a trusted partner to top lighting professionals and rental houses around the world. Our commitment to quality, innovation, and creative solutions has made us a go-to resource in the industry. We also offer an advanced line of lighting control products through Obsidian Control Systems, and a full range of dependable specialty effects called Magmatic. Elation serves clients worldwide through offices in Los Angeles, Mexico City, and the Netherlands. We invite you to take a closer look at elationlighting.com.
